RTB matches an advertiser’s message with its target audience by leveraging specialized ad technology, advanced algorithms and behavioral tracking. Whether it's a personal blog or NYTimes.com, Grapeseed uses RTB to make smart decisions for you and always find the right person for your ad.
1. A user visits a website.
2. Grapeseed is instantly alerted with user information such as location, online history, and various personal attributes.
3. Grapeseed uses ad technology to decide whether this user is a member of your target audience.
4. In a live auction environment, Grapeseed bids on this user and displays your brand’s message at the right time, in the right place and only to people that matter to your organization.
Yes, for instance, you may have seen an ad for dining-room chairs just after purchasing a dining-room table. This is no coincidence; it is because a company like Grapeseed used RTB to find you at the right place with a relevant message.
Finding your audience online and
turning advertising dollars into profit is now a science. It is transparent, cutting edge and, most importantly, efficient. Grapeseed ensures your investment backs strategies that drive value while only purchasing the impressions that matter to your brand.