RTB 101

What is Real Time Bidding (RTB)?

RTB matches an advertiser’s message with its target audience by leveraging specialized ad technology, advanced algorithms and behavioral tracking. Whether it's a personal blog or NYTimes.com, Grapeseed uses RTB to make smart decisions for you and always find the right person for your ad.

Here’s how it works:

1. A user visits a website.

2. Grapeseed is instantly alerted with user information such as location, online history, and various personal attributes.

3. Grapeseed uses ad technology to decide whether this user is a member of your target audience.

4. In a live auction environment, Grapeseed bids on this user and displays your brand’s message at the right time, in the right place and only to people that matter to your organization.

How often does this take place?

Grapeseed uses RTB to help make advertising decisions in milliseconds, billions of times a day, all across the globe. If your target audience is on the internet, Grapeseed is bidding on them.

This sounds familiar, have I been targeted through RTB?

Yes, for instance, you may have seen an ad for dining-room chairs just after purchasing a dining-room table. This is no coincidence; it is because a company like Grapeseed used RTB to find you at the right place with a relevant message.

What does this mean for you?

Finding your audience online and
turning advertising dollars into profit is now a science. It is transparent, cutting edge and, most importantly, efficient. Grapeseed ensures your investment backs strategies that drive value while only purchasing the impressions that matter to your brand.




With the guesswork gone, you can be assured that the right person is getting the right message at the right time, no matter where they are.